Aaron Keller, the director of Overwatch 2, recently shared his thoughts on the challenges of releasing paid shooters in the current gaming landscape and how the free-to-play (F2P) model is shaping game design.
Evolution of the Market
When Overwatch first debuted, free-to-play games were already present, but they now occupy a much larger share of the market. According to Keller, “running a major shooter without a free-to-play model would be extremely difficult,” as the full price has become “a huge barrier to entry.” Indeed, convincing friends to purchase a $60-$70 game when there are numerous free alternatives can be challenging.
Impact on Game Design
Keller explains that Overwatch’s move to F2P wasn’t merely a rebranding. The business model has begun to “shape how we approach the game,” particularly with “some changes in the audience.” This shift has influenced several aspects of game design and player engagement.
Design Principles and Adaptations
The original Overwatch adhered to several design principles, many of which remain relevant, but some require updates. For instance, the team always aimed for simplicity in heroes, even following a rule that if an additional button was needed, it was better to split abilities between two heroes. This approach led to the creation of Genji and Hanzo from a single class in the cancelled Project Titan.
New Hero Integration and Meta Adaptation
With Overwatch 2, whenever a new hero is introduced, players quickly learn their abilities, and the meta adapts accordingly. To keep the gameplay dynamic, the team is preparing major changes to existing heroes, including upgradeable perks that unlock as the game progresses. These upgrades add “additional depth and complexity that players can quickly master.”
Upcoming Innovations
Players will have the opportunity to evaluate these innovations with the start of Overwatch 2 Season 15 on February 18. The upcoming season promises to introduce new elements that will enhance the player experience and keep the game fresh and engaging.
Conclusion
Aaron Keller’s insights highlight the challenges and opportunities that come with transitioning to a free-to-play model. As Overwatch 2 continues to evolve, players can expect ongoing updates and improvements that reflect the changing dynamics of the gaming industry. The shift to F2P is not just about accessibility but also about adapting to new design philosophies and player expectations.
All is possible, just make good games